The psychological needs of man revolve around food, clothing and shelter.

As an eclectic company, our clothing line seeks to satisfy the most visible/expressed of the three, as the absence of food and shelter do not draw “on the spot” attention as much as the lack of clothing .

We therefore seek to address this need, and also intend to leverage on the psychological push of man to be unique and as such we aim to accentuate his individuality as expressed by his apparels.